Effective Date: 16/07/2025
Business Name: JBE Sports Therapy Limited
Data Controller: Jonathan Broom-Edwards MBE

Business Address: Diagnostic Therapy, Swim Six Hills, Six Hills, Melton, LE14 3PR.
Email: jbediagnostics@gmail.com
Phone: +44(0)7495618052

Your privacy is important to us. This policy outlines how we collect, use, and protect your personal data in line with UK data protection laws.

1. What Personal Data We Collect

We collect and process the following information about you:

• Your full name

• Date of birth

• Contact details (email address, phone number, address)

• Medical history and relevant health information

• Appointment and treatment records

• Payment and billing information

2. Where We Get Your Data From

We typically collect your personal information directly from you when you:

• Book an appointment through our website (via Cliniko)

• Fill out a consultation or intake form

• Communicate with us via email, phone, or in person

If someone else provides your data (e.g., when booking on your behalf), we assume they have your permission.

3. Why We Have Your Information and What We Do With It

We use your personal data to:

• Provide soft tissue therapy and diagnostic services and manage appointments

• Maintain accurate treatment and medical records

• Communicate with you about your bookings and care

• Handle payments and invoices

• Comply with legal or regulatory obligations

• Liaise with other medical professionals with your consent for referrals and imagine

We do not use your data for direct marketing or profiling.

4. Lawful Basis for Processing

Under UK GDPR, our lawful bases include:

• Contract: We need your information to provide the services you request.

• Legal obligation: We may be required to keep health or treatment records.

• Legitimate interests: For efficient operation of our business, including responding to enquiries or managing our schedule, provided it doesn’t override your rights.

5. Who We Share Your Information With

We only share your data when absolutely necessary and with:

• Cliniko, our secure booking and practice management software provider

• Our professional associates (soft tissue therapists) who may treat you

• Accountants or legal advisors (where required for legal or financial compliance)

• Regulatory bodies if legally required

• Medical Professionals if referrals or imaging is required

We do not sell or trade your personal data.

6. How Long We Hold Your Information

We retain your data only as long as necessary:

• Medical and treatment records: 7 years after your last appointment (or until age 25 if treated as a minor), as required by UK professional and legal standards

• Contact and billing information: As needed for tax, insurance, and legal compliance

• Once no longer required, data is securely deleted or destroyed

Cookies

Our website does not use cookies for tracking or data collection. Bookings are handled externally through Cliniko.

Your Rights

You have the right to:

• Access your data

• Correct inaccurate information

• Request deletion (where appropriate)

• Restrict or object to certain uses

• File a complaint with the ICO (www.ico.org.uk)

To exercise your rights, contact us using the details above.